The concept of a colorful newspaper with national distribution was considered at the paper's launch to be a risk, and the paper received early criticism, receiving the derisive nickname 'McPaper.' However, the newspaper has striven to set itself apart in distribution methods as well. The paper is still sold in unique newspaper vending machines with curved edges that resemble television sets. USA Today was also eager to latch onto the business traveler and was heavily distributed through airlines, airports, and hotels in addition to other sales outlets. The newspaper was also among the first newspapers to use satellite transmissions to send the final edition of the newspaper to multiple locations across the country for printing and final distribution in those regional markets. The innovation of using satellites and regional printing hubs allowed the paper to push back deadlines and include the most recent news and sports scores in each edition.
In 2001, the newspaper moved into its new 30 acre (120,000 m²) headquarters in McLean, Virginia, a Washington, D.C. suburb. Its original headquarters, the old USA Today and Gannett, Inc. "silver towers", are located in the neighborhood of Rosslyn and are a major landmark on the Washington skyline.
The newspaper's motto, appearing on the top and bottom levels of the nameplate, is The Nation's Newspaper - #1 in the USA
In 2001, the newspaper moved into its new 30 acre (120,000 m²) headquarters in McLean, Virginia, a Washington, D.C. suburb. Its original headquarters, the old USA Today and Gannett, Inc. "silver towers", are located in the neighborhood of Rosslyn and are a major landmark on the Washington skyline.
The newspaper's motto, appearing on the top and bottom levels of the nameplate, is The Nation's Newspaper - #1 in the USA
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